We help independent agencies develop a positioning that clients understand so you stop looking like an interchangeable, average-fee 'vendor'.
Compete for bigger opportunities.
Don't just make the shortlist.
Command higher fees.
Show up as a partner.
Here's The Problem
Does any of this sound familiar?
Getting invited to RFPs but losing to lesser agencies?
Procurement pushes back on your fees and you can't articulate why you're worth more?
Stuck competing for project work when you want long-term partnerships?
Creds deck feels generic and you know it's not doing you justice?
Here's The Problem
Here's The Problem
Does any of this sound familiar?
Getting invited to RFPs but losing to lesser agencies?
Procurement pushes back on your fees and you can't articulate why you're worth more?
Stuck competing for project work when you want long-term partnerships?
Creds deck feels generic and you know it's not doing you justice?
Here's The Problem
Here's The Problem
Clients need a reason to say yes.
If you're at that inflection point where referrals need to become RFPs, that's when positioning matters.
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Getting invited to RFPs but losing to lesser agencies?
-
Procurement pushes back on your fees and you can't articulate why you're worth more?
-
Creds deck feels generic and you know it's not doing you justice?
-
Stuck competing for project work when you want long-term partnerships?
You need positioning that actually differentiates you.
You need go-to-market materials that prove you can operate at their level.
01
Strategic Positioning
You can't win bigger clients if you don't know what makes you different. We clarify who you serve, what you're best at, and why enterprise buyers should choose you over the bigger, more established shops you're competing against. This is the foundation everything else builds on.
02
Narrative Architecture
Enterprise buyers don't all care about the same thing. Procurement wants cost efficiency. CMOs want creative excellence. Agencies want speed. We build multiple value narratives so you can speak to what each stakeholder actually cares about without sounding like you're just saying what they want to hear.
03
Proof System
Your portfolio is great. But enterprise buyers need more than case studies. They need proof that you can operate at their level. They're looking for process, scale, accountability, and results. We package your track record into the kind of evidence that makes procurement comfortable and CMOs confident.
04
Competitive Analysis
You can't win if you don't know the battlefield. We map your competitive landscape including who you're up against, where they're weak, where you have the right to win, and build a defensible position that differentiates you from both boutique competitors and holding companies.
05
Go-to-Market Kit
Positioning without materials is just theory. We build everything you need to actually take your new position to market: credentials deck, buyer personas, messaging frameworks, pitch architecture, case study structure. Enterprise-grade materials that match your enterprise-level capabilities.
Why us?
A proven framework to fix positioning problems.
“A great agency without a great story is a Ferrari without an engine.
Looks nice in the driveway, but you ain’t going far.”
Morgan Carroll
Founder & Principal Consultant
“I built AFTER-HOURS INDUSTRIES to fix one problem.
I spent 25+ years as an agency president leading 9-figure portfolios and pitching the biggest brands in the world. I've sat in the procurement meetings. I've built the pitch decks. I’ve negotiated the MSAs and scaled the teams. I know what enterprise buyers are actually looking for and what makes them say yes.
Now I help independent and founder-led agencies build the strategic positioning and materials they need to compete at that level. Because the difference between "boutique" and "enterprise-ready" isn't your work, it's how you show up.
I work directly with founders and leadership. No overthought process. Just the positioning work that gets you unstuck and competing for the opportunities you're actually capable of winning.”
Why Choose Us
Hear from Our Clients
"We were doing great work but couldn't articulate why enterprise clients should choose us. Morgan helped us build positioning that actually matched our capabilities—and gave us the materials to prove it. Within months, we were having conversations we couldn't get before."
Hayden Smith, Founder & CEO
UNBOUND Projects
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Full Name
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25+ Years
Years leading agencies, building brands, and winning enterprise accounts at scale
$100M+
In client portfolios won and managed across CPG, retail, tech, and consumer brands
10x Deal Size
Transformed agency positioning to turn $100K projects into $1M partnerships for >$10m shops.
50+ Brands
Brands scaled across continents, categories, and cultures.
Proven Results
The outcomes and impact that set us apart.
A proven framework to fix positioning problems.
Why us?
Proven Results
The outcomes and impact that set us apart
25+ Years
Years leading agencies, building brands, and winning enterprise accounts at scale
$100M+
In client portfolios won and managed across CPG, retail, tech, and consumer brands
10x Deal Size
Transformed agency positioning to turn $100K projects into $1M partnerships for >$10m shops.
50+ Brands
Brands scaled across continents, categories, and cultures.
Brands We've Worked With
From major consumer brands to independent creative businesses, we bring experience across the full spectrum of marketing and creative services.
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Let's Build A Positioning That Actually Wins
Whether you're looking to build a story to get acquired, or realized that referrals aren't a sustainable growth strategy, we can help. Our positioning process is fast, clear, and will hand you the actionable assets you need to reach the next level.