Positioning Consultancy
I take agencies no one takes seriously and make them impossible to ignore.
The Problem
If you're good at the work but losing to agencies that are better at the business, the difference isn't talent. It's your positioning.
Fix It →
Getting invited to RFPs but losing to lesser agencies?
Procurement pushes back on your fees and you can't articulate why you're worth more?
Stuck competing for project work when you want long-term partnerships?
Creds deck feels generic and you know it's not doing you justice?Services
No overthought process. Just the work that gets you unstuck.
"Stop trying to be everything to everyone."
It feels counterintuitive. Won't growth be harder if you can't service all clients? No. It won't. Taking every opportunity you find will keep the lights on. But when you declare who you are and focus on what you do best, the right clients find you. That's how you unlock real growth. I help you do that with an outside perspective. Clarify who you serve, what you're best at, and why buyers should choose you over other shops.
"Different buyers have different buttons."
Buyers don't all care about the same thing. Procurement wants cost efficiency. CMOs want results and creative excellence. Brand Managers want speed. I build multiple value narratives so you can speak to what each stakeholder actually cares about without sounding like you're just saying what they want to hear.
"Don't just show receipts. Show the outcomes they're buying."
Your portfolio is great. But buyers need more than case studies. They need proof that you can operate at their level. I package your track record into the kind of evidence that makes procurement comfortable and CMOs confident.
"Pick your battles to win your battles."
You can't win if you don't know the battlefield. I map your competitive landscape: who you're up against, where they're weak, where you have the right to win, and build a defensible position that differentiates you from both boutique competitors and holding companies.
"I hand you materials. Clients hand you business."
Positioning without materials is just theory. I build everything you need to take your new position to market: credentials deck, buyer personas, messaging frameworks, pitch architecture, case study structure. Enterprise-grade materials that match your enterprise-level capabilities.
Why AFTER-HOURS
When you're running an agency, every hour goes to your clients. And your business? The positioning work, the outreach strategy, the story you should be telling? That's the stuff that gets pushed to after hours. Or never gets done at all.
That's why I created AFTER-HOURS INDUSTRIES. To do the work you'd be doing if you had the time.
New agencies are opening their doors every day, and the independents have never been more capable. Unfortunately, most of them are still losing pitches they should be winning.
As a former agency president leading 9-figure portfolios and pitching the biggest brands in the world, I've sat in the procurement meetings, built the pitch decks, negotiated the MSAs, and scaled the teams. I know what enterprise buyers are actually looking for, and what makes them say yes.
“A great agency without a great story is a Ferrari without an engine. Looks nice in the driveway, but you ain’t going far.”
Now I help independent and founder-led agencies build the strategic positioning and materials they need to compete at that level. Because the difference between boutique and big-time isn't your work. It's how you show up.
I work directly with founders and leadership. No overthought process. Just the work that gets you unstuck and competing for the opportunities you're actually capable of winning.
Track Record
Use my track record as your competitive advantage.
Experience
From major consumer brands to independent creative businesses, I bring experience across the full spectrum of marketing and creative services.
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Ready?
The agencies winning pitches aren't better. They're just better positioned. Let's fix yours. Fast, clear, no overthought process.
Let's Talk →FAQ
Positioning is the strategic foundation that determines how you’re perceived in the market: who you serve, what makes you different, and why buyers should choose you over every other option. Without it, you compete on price. With it, you compete on value.
Yes. The work is strategic and consultative, which means it translates across geographies. I work with agencies across the US and have supported teams in multiple markets throughout my career.
It varies by engagement, but typically includes: a positioning statement, messaging framework, buyer personas, credentials deck, pitch architecture, and case study structure. Everything you need to actually take your new position to market.
Most positioning engagements run four to eight weeks depending on scope and how fast your team can move. The go-to-market kit build runs parallel, so you’re not waiting months to see output.
Independent and founder-led agencies: creative, production, creator, social, design, digital, media and integrated, typically doing <$10M in revenue that are ready to compete for larger accounts but don’t have the positioning or materials to back it up.
